Broadcast Sponsorship

Broadcast Sponsorship 2018-12-20T17:46:32+00:00

Sponsorship comes in the form of short and sometimes fun clips that are featured as programme bookends. It is possible to sponsor individual series, parts of the day or even the whole channel.

The moments just before a programme starts and just after it finishes attracts the highest number of viewers and, for advertising, generates maximum exposure for your brand.

Our audiences are guaranteed to be watching at these points and our SPONSORSHIP BUMPERS are designed to be the first and last advertisement they see, guaranteeing that you impact them.

Bumpers are a short (typically 10 or 15 second) slots immediately before and after each part of each programme segment. It is particularly relevant and beneficial to brands, which are associated in some way with the type of content featured within that series, although not a requirement.

You can sponsor a series, a part of the day or even the entire channel and prices are bespoke and flexible to adjust to your advertising budget. For best results we recommend a minimum 3 month commitment however we invite you to test the water with a month trial and we’re confident you’ll see the advantages.

“Across all media, Television is by far the best choice to achieve great advertising results.”
– Nielson, WTM2018

Sponsorship Package ‘Example 1’

A combination of traditional 30 second adverts supporting the sponsorship ‘bumper’ adverts around programmes. It would include:

  • Creation of a standard 30 second advert, and a 5 – 10 second ‘bumper’ advert, using media provided by yourself, or making an existing advert broadcast-ready if you already have one.

  • Sponsorship in the form of ‘bumper adverts’ (short adverts played before and after each part of each of each episode – so 8 for each one hour programme). Guaranteed minimum of 4 hours of programmes with the bumper adverts per week.

  • A minimum of 250 advertising slots per month, targeted around the most relevant Globetrotter programmes, and spread across different times and days to maximise the effect.

  • Banner adverts featured on programme pages of the Globetrotter website, and against each of the ‘watch again’ videos of the series, once available. These will run for double the duration of the TV campaign.

  • Tags in our Social Media activity.

£12,500 per month

Sponsorship Package ‘Example 2’

Both traditional adverts and sponsorship ‘bumper’ adverts spread across the entire Globetrotter Schedule. It would include:

  • Creation of a standard 30 second advert, and a 5 – 10 second ‘bumper’ advert, using media provided by yourself, or making an existing advert broadcast-ready if you already have one.

  • Sponsorship in the form of ‘bumper adverts’ (short adverts played before and after each part of each of each episode – so 8 for each one hour programme). Bumpers will be present on all Globetrotter programmes broadcast during that month, across both channels.

  • A minimum of 500 advertising slots per month, targeted around the most relevant Globetrotter programmes, and spread across different times and days to maximise the effect.

  • Banner adverts featured on programme pages of the Globetrotter website, and against each of the ‘watch again’ videos of the series, once available. These will run for double the duration of the TV campaign.

  • Tags in our Social Media activity.

£25,000 per month

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